In today’s overcrowded world of retailing, licensing has become an indispensable element to add a competitive edge for businesses. While sales of generic products are becoming increasingly competitive, the addition of licensed products is helping to boost sales in unimaginable ways. While Simple Symbol focuses on sourcing competitive products, we also partner with reputable and legitimate license holders, enabling us to offer a larger variety of licensed products at more competitive prices. This ability to offer the best of both worlds has proven to be a profitable strategy for many customers.